Rewired http://rewired.co Structured and systemized technology function Tue, 19 Jun 2018 15:34:47 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.6 Getting Your Team Into The Flow! with Trevor Page http://rewired.co/trevor-page/ Tue, 19 Jun 2018 07:00:38 +0000 http://rewired.co/?p=1258 The post Getting Your Team Into The Flow! with Trevor Page appeared first on Rewired.

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In this podcast episode, we continue our series of interviews with those making it big in scaling their businesses, and I’m excited to welcome my special guest, Trevor Page, onto the show.

Trevor is a serial entrepreneur and co-founder of Lead Nibbler, which is a simple way to introduce the psychology of micro-commitments into your lead generation strategy to double your conversion rates with a simple install.

 

Key points from this episode include:

 

  • How Lead Nibbler can help to double your conversion rates
  • Knowing when you’re in the “state of flow” and how it can maximise your productivity
  • Using psychology to put yourself into the “state of flow” more often
  • The importance of seeking opportunities to challenge yourself and keep learning new things
  • Why you should continue to create valuable content to maintain the acceleration of your business
  • Plan your content and come up with a content creation system that works for you and your business
  • Never underestimate the power of marketing to scale your business
  • The key to building a successful business is to continue learning

QUICK FIRE ROUND

Q: What is the one thing people fail at when they choose a new technology?

A: Trevor thinks that one of the most common (and detrimental) mistakes people make when choosing a new technology is instantly going for the cheapest option. Instead, people should give new technology a time frame in which to succeed or improve their business, and if it doesn’t perform the way you think it should, it’s time to let it go.

Q: What’s your favourite technology tool and why?

A: The technology tool that Trevor admits he couldn’t live without is Netflix – 60% of internet traffic is dedicated to this entertainment platform! Another tech tool he uses on a regular basis for his business is Groove HQ

Q: What do you think is the next big thing in tech, and why?

A: Trevor believes the next big thing in tech is Blockchain, which has received a lot of attention lately and has a great deal of potential.

 

Important Links and Mentions from this Episode

Trevor’s website “Lead Nibbler”

Groove HQ 

Blockchain 

Java Script 

Netflix 

 

Watch The Video

 To watch the video of my discussion with Trevor, hit play below:

 

Get in Touch with Trevor Page

 If you would like to find out more about Trevor and his business, visit leadnibbler.com/rewired for a fantastic $1 trial to help double your lead limit.

You can get in touch with Trevor via Facebook or email him at hello@leadnibbler.co.

Please don’t forget to subscribe to the Rewired For Success podcast on iTunes to keep up with the latest episodes of the show. If you use a different podcast app to listen to the Rewired For Success show, please subscribe via your chosen platform and if the show isn’t available on your favourite app, let me know and I’ll try my best to sort that out!

I’d like to thank the sponsor of this podcast episode, Process Street. Process Street is a simple, free and powerful way to manage your team’s recurring checklists and procedures. If you found this episode valuable then please click here to help contribute to this and future shows.

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How To Partner Smarter! Don’t Hire Yourself Into A Corner http://rewired.co/partner-smarter/ http://rewired.co/partner-smarter/#respond Tue, 12 Jun 2018 07:00:18 +0000 http://rewired.co/?p=1207 The post How To Partner Smarter! Don’t Hire Yourself Into A Corner appeared first on Rewired.

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Hiring the right person for the job can be a difficult and often very stressful process. If you hire the wrong person or the wrong team of people, it can be detrimental to your business.

On the other hand, employing the perfect person for the job can transform your business, improve profits and increase hyper-productivity in the workplace.

Before you post an ad and hire the first person that walks through the door, take a moment to ask yourself a few essential questions:

  1. What kind of skills, experience and education are needed for this job role?
  2. What are the tasks that the employee will have to carry out?
  3. Why am I hiring this person?

Recruiting the right employee takes time, and you’ll have to put quite a lot of effort into the process if you want to hire the best person for the job. It’s wise to plan your employee recruiting strategy ahead of time and also create a checklist. Your checklist can include the basics of what you’re looking for in a potential candidate as well as a list of the things you need to keep track of throughout the hiring process.

So, now that we have that out of the way, let’s discuss how you can partner smarter in a way that’s right for you and your business:

 

Why Hire at all?

Some of you may be thinking about the lengthy and expensive process of hiring a successful team and think to yourself, why hire at all?

The hard fact is that when you hire someone, you ALWAYS pay a premium. Whether you’re hiring a contractor or someone on a part-time basis, you usually end up paying some form of agency or additional fees.

Of course, you can always go direct, via word of mouth or social media and receive a good referral that way. But when it comes to hiring someone with a specific set of skills or expertise, the process becomes much more difficult.

The challenge is to find an excellent referral for a potential candidate with a specialist skillset in the same area you’re looking for. You might be successful in your search, in which case, great! But in general, if you’re searching for someone with a specialist skill, they’re usually tough to find.

 

Partnering the RIGHT way

When you want to partner with someone professionally, you need to make sure that they will be a compatible fit for you and your company. You also need to consider how long you want your employee to work for you.

Is it better to hire someone full-time, or is it more beneficial to hire someone on a part-time or temporary basis?

When a corporate business hires someone, they usually bring them on and shackle them to a desk and ask them to do the same job for the next decade. After a while, the employee burns out. They grow tired of the same routine day in, day out because they can’t grow or evolve in that position.

Employing the right people is all about growth and scaling up your business, so ask yourself; do you want to hire a bunch of people and have them strapped to a desk for the next several years? Or do you want to hire the right person for right now?

I think we’ve moved beyond the fixed mind-set that full-time employment is the only way to hire someone. Instead, there is more strength to be had from working with a smaller team or even working with people remotely because you’re able to take all of these different ideas from all over the world and bring all of that knowledge to your own customers.

Partnering with “one-man bands” and small businesses adds more value to your business.

Paying for Outcomes

Many business owners have the mind-set that when hiring someone, they need to pay for their time when they should be paying for outcomes.

What do I mean by this?

Well, when you hire someone and pay them for their time, that’s usually all you get in return. But when you switch your perspective and focus on paying for outcomes, you can start linking the work to value, revenue and profit.

When you work with someone who has multiple clients, you can be sure of their ability to deliver valuable outcomes because they are agile and in a “hyper-performing” state of mind, which means they focus on getting results.

People like this are passionate about what they’re doing and will strive to keep you, as their client, satisfied. They also tend to charge less for their services and expertise than if you were to go through an agency, which means that not only are you getting a better service, but you’re also saving money.

Here’s a video where I discuss how you can avoid hiring yourself into a corner and learn how to partner smarter:

I hope you enjoyed this podcast episode of Rewired for Success. If you support this view, I would love to hear more from you over on my Facebook page.

I’d also appreciate it if you would take the time to subscribe to the podcast on iTunes and leave a review letting me know what you think of the podcast.

This podcast episode was sponsored by Rewired.co where you can download a FREE Tech Strategy Planning Guide and sign up for a Strategy Session that will help you to scale-up your business!

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How To Scale Your Business With Chatbot Marketing! With Stephen Bradeen http://rewired.co/scale-business-chatbot-marketing/ http://rewired.co/scale-business-chatbot-marketing/#respond Tue, 29 May 2018 07:00:10 +0000 http://rewired.co/?p=922 The post How To Scale Your Business With Chatbot Marketing! With Stephen Bradeen appeared first on Rewired.

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In this podcast episode, we continue our series of interviews and I’m excited to introduce Stephen Bradeen onto the show.

Stephen is the Co-Founder of Royalwood Media INC, a marketing and tech-based consulting agency with a particular focus on chatbot marketing and artificial intelligence. Stephen is the lead chatbot developer of his company and is a certified chatbot expert from Andrew Warner’s Bot Academy.

Before he started his own business, Stephen felt like he was stuck in a “soul-sucking job” where he was unfulfilled and unhappy. Within his first year of launching Royalwood Media INC, Stephen was able to leave his old job behind and began scaling his business to six figures.

 

Key points from this episode:

 

  • What Chatbot Marketing is and how you can use it to communicate with your leads
  • Stephen’s journey from working as an assistant director on a film set, to starting his own company
  • The incredible impact that one development course, “The Landmark Form” had on his life and how it changed his entire perspective on his career and his vision for the future
  • How coaching can help people scale their message and push them through resistance
  • “66 Days of Superhero Habits” – The theory that it takes 66 days to form a new habit and how you can use this idea to help optimise your life
  • The importance of using a project management software to manage your team and “steer the ship” of your business in the direction you want it to take
  • Why you should test multiple softwares to help you discover what you need and how your software is going to solve your clients “pain points”
QUICKFIRE ROUND

Q: What is the one thing people fail at when they choose a new technology?

A: Stephen states that the most important thing is to know your “customer avatar” and what their unique pain points are and making sure that your software is solving those problems entirely.

Q: What’s your favourite technology tool and why?

A: ManyChat is Stephens favourite technology tool because it’s an excellent chatbot building tool, easy to learn and can help you to make money. He also gives a nod to Bot Academy, which is an excellent tool for people who want to start their own business in chatbot building and development.

Q: What do you think is the next big thing in tech, and why?

A: Stephen predicts that tools that use artificial intelligence to automate systems, customer service and sales will be the next “big thing” in tech and will positively change the world.

 

Important Links and Mentions from this Episode:

 Stephen Bradeen’s website 

Stephen Bradeen’s Bot Academy 

Jeff Walker’s Product Launch Formula 

Dan Martell’s SaaS Academy 

Viome 

Andrew Warner website 

Bot Academy 

The Foundation 

Sunny Durante website 

The Landmark Forum 

Asana Project Management 

ManyChat 

Process Street – our show sponsor 

 

To watch a video of our discussion, hit play below:

Get in Touch with Stephen Bradeen

If you would like to find out more about Royalwood Media INC and their services, visit the company’s website or get in touch with Stephen personally by emailing him at stephenbradeen@gmail.com

Process Street are the sponsors of this episode. Process Street makes managing your team’s recurring checklists and procedures simple and has the ability to integrate with over 1000+ apps to automate tasks. Find out more about Process Street and how they can help scale your business here.

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Blockchain Evolution – Learn About Start-up EOSphere with Ross Dold http://rewired.co/ross-dold/ http://rewired.co/ross-dold/#respond Tue, 22 May 2018 07:00:45 +0000 http://rewired.co/?p=1024 The post Blockchain Evolution – Learn About Start-up EOSphere with Ross Dold appeared first on Rewired.

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Welcome back to another episode of Rewired for Success, where we continue our series of interviews with my special guest and close friend, Ross Dold.

Ross is the co-founder of EOSphere, specialising in governing and managing EOS blockchains. EOSphere was set up with the intention to launch the EOS blockchain and run its infrastructure. The company receives nothing but positive feedback and aims to circulate block producer rewards back into growing the community and EOS platform adoption.

 

Key points from this episode include:

 

  • Why Ross decided to base his business on EOS and why it’s important to him
  • How an application like cryptocurrency will run on top of the EOS blockchain software in a similar way that applications run on top of IOS and Windows
  • How to improve your online security with EOS and protect your funds from potential hackers
  • Using EOS to scale horizontally and scale thousands of transactions
  • The ease of using an EOS blockchain in your everyday life and with existing technologies
  • Ross explains the power of EOS and its ability to make blockchains go mainstream
  • EOS as a general-purpose platform and what that means for the modern-day developer
  • What blockchain governance is and how it will impact the future of technology and the internet
  • How Ross and his partner, Ken Hall, came together to launch EOSphere and build their team
  • Advice on setting up a team for your start-up business and why it’s essential to bring on team members that execute a specific skillset
QUICKFIRE ROUND

Q: What is the one thing people fail at when they choose a new technology?

A: Ross explained that when some people see new technology, they try and find somewhere to fit it into their business. However, they should look for a problem and then seek out the technology you need to solve the issue.

Q: What’s your favourite technology and why?

A: Ross’ favourite technology to use is video conferencing tools such as Zoom and Google Hangouts.

Q: What do you think is the next big thing in tech, and why?

A: Ross stated that the next big thing in tech would be Blockchain, which will be the next tech game changer.

 

Important Links and Mentions from this Episode:

Ross Dold’s website

Ross Dold’s blog

Zoom

Google Hangouts 

Process Street – our show sponsor

 

Get in Touch with Ross Dold

You can find out more about Ross Dold and EOSphere on the company’s website and catch up with the latest EOS news on the EOSphere Steemit Blog.

If you have any questions you’d like to ask Ross personally, you can send him an email via ross@eosphere.io and connect with him on Facebook or Twitter.

This episode is sponsored by Process Street, which is a fantastic way to manage your team and tasks to help map out your internal business processes. Find out more about Process Street and how they can help your business here.

To watch a video of our discussion hit play below:

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Moving From Corporate Ladders To An Agile Organisation With Doc Norton http://rewired.co/doc-norton/ http://rewired.co/doc-norton/#respond Tue, 15 May 2018 07:05:28 +0000 http://rewired.co/?p=919 The post Moving From Corporate Ladders To An Agile Organisation With Doc Norton appeared first on Rewired.

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In this podcast episode of Rewired for Success, where we continue our series of interviews with professionals from established businesses.

Join me as I discuss ‘the power of the team’ with Doc Norton, CEO of OnBelay. OnBelay provides process coaching for teams and leaders to companies where software delivery is a strategic advantage. Doc Norton and I share the same belief that with the power of a team, anything is possible. Doc Norton is also a published author of the book, “Escape Velocity

 

Key points from this week’s podcast episode include:

 

  • How OnBelay helps developers improve their code-writing skills and allows organisations to think about how they deliver and organise their products
  • Converting your passion into a business and applying your strengths to overcome difficulties in business and your everyday life
  • How to reorganise the structure of your organisation to drive out ‘bad behaviours’ and improve efficiency
  • The difference between working with enterprises Vs working with start-ups
  • Understanding that you have to think strategically and plan for unpredictable outcomes
  • The ‘Real Options Theory’ and how you can use it to recognise your options at the right time
  • Why your team should depend on autonomy, connection, excellence and diversity to make smarter business decisions
  • Doc Norton reveals information about his latest book, ‘Escape Velocity’ and how you can use metrics to advance software delivery
QUICKFIRE ROUND

Q: What is the one thing people fail at when they choose a new technology?

A: Doc Norton believes that a lot of organisations in software development fail to pay attention to feedback and to use it to ‘hit market’ and be successful.

Q: What’s your favourite technology and why?

A: One of Doc Norton’s favourite tech tools is Garage Band to mix sounds and create songs. He also uses ‘Air Table’ for processing and project management.

Q: What do you think is the next big thing in tech, and why?

A: Doc Norton predicted a large growth in Fintech, which has gained a lot of buzz and new jobs for a lot of people. He also referred to IOT technology and notes how some companies are using it very strategically in software delivery.

 

Important Links and Mentions from this Episode:

Doc Norton’s book Escape Velocity 

Doc Norton’s website

Garage Band

Airtable

Process Street – our show sponsor

 

Get in Touch with Doc Norton

 Doc Norton is the author of ‘Escape Velocity’, which is about metrics for agile software teams. It goes into the phycology of metrics and how you can use metrics to diagnose root cause problems in teams and help make your software delivery better. Get a copy of his fantastic book right here.

If you want to get in touch with Doc Norton and learn more about him and OnBelay, visit www.docondev.com or send him an email at doc@onbelay.co.

To watch the full interview hit play on the video below:

I’d like to thank Process Street for sponsoring today’s episode. We use Process Street to map out our internal business processes, in a super-efficient and repeatable way. Process Street is a simple, free and powerful way to manage your team’s recurring processes and tasks and you can check them out right here.

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How To Get Happy Tech Teams That Deliver The Highest Value First, Faster And On Time http://rewired.co/tech-teams/ http://rewired.co/tech-teams/#respond Tue, 08 May 2018 07:05:25 +0000 http://rewired.co/?p=889 The post How To Get Happy Tech Teams That Deliver The Highest Value First, Faster And On Time appeared first on Rewired.

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As a contemporary business owner, your tech team are a vital component in the overall success of your company. It can be a challenge to build your own technical team and manage it accordingly, especially if you’re a start-up and just beginning your tech journey.

I understand the problem that many companies face when building a happy and productive tech team. Whether you are a start-up or an established business, sometimes your team can seem a bit…lacking. However, there are plenty of ways that you can help ensure your tech team delivers the highest value first, faster and on time.

Let’s take a look at some of them here:

 

  1. Marketing your products quicker for a higher ROI

It doesn’t take a genius to work out why marketing your product quicker will make your business more money. We live in a fast-paced world where technology rules and if you can’t keep up, you get left behind.

The hard fact is that time is money. For every day that your team spends on the wrong things, you lose the chance to sell your product sooner. If you want to start seeing a return on investment and higher profits, you need to know what your tech team should be doing and the order they should be doing it.

The best way to organise this is by devising a requirements list for your team and sorting it by ‘highest value first’.

 

  1. Setting up smaller, achievable goals

It’s often human nature to shy away from big tasks because we prefer to break things down. The reason for this is because it gives us a sense of achievement. The satisfying moment when we stroke a task off our to-do list makes us feel like we have succeeded in some aspect of our daily lives.

Breaking tasks down into smaller parts and assigning an appropriate deadline to each one will ensure that your team completes the job within the desired time frame. It’s essential to decompose and test each item on your priority list to make sure that they can be achieved within the proposed timeframe.

 

  1. Systemise your teams

If you want more transparency in your business and you want to make sure that your team delivers on time, you need to know how to systemise your teams.

Systemising is all about creating a system that your tech team can follow. The first step is to consider how long your team needs to deliver a particular piece of work. The primary purpose of this first step is to create a regular working cycle for your team.

Smaller companies may need a one week cycle while larger businesses can have a much longer one. No matter what size your cycle is, it gives you a definite start and end mark for a particular piece of work.

Why set up work cycles?

It’s simple. Setting up a cycle provides a sense of completion and achievement in the workplace, which is important because it helps to increase productivity and it gives you the opportunity to review things at the end of the cycle.

 

  1. How to set up a cycle

Whether your cycle runs for one or two weeks, you need to plan to be successful. Your planning window could be as long as two to three hours but as a general rule of thumb, the longer your work cycle, the more time should be assigned to the planning process.

Towards the end of the cycle, you should provide two things:

  • A demonstration of what the team has completed – this also gives you the opportunity to provide your team with feedback
  • Record any lessons learnt – include things that you know can be improved and turn them into real actions that you take during the following cycle
  1. Increase happiness, increase productivity

Many people assume that happiness is the result of productivity, but this is not the case. More often than not, happiness comes before productivity.

So, how can you create a happy team?

A routine gives a team direction and purpose. It means that everyone knows what’s happening next and the steps they need to take to complete each task.

Another way to get a happier team is to ensure the team doesn’t get too big. For example, have you ever wondered why a football team has only 11 players on the field? Any more than that and the team can no longer sustain communication, and that sense of belonging to a team is lost.

The best thing you can do is to be straightforward, practical and try not to focus on the intangibility of behavioural change.

Here’s a few recommendations of my favourite project management tools to help create a happier, more productive teach team:

 

Project management tools for small teams:

www.trello.com

www.asana.com

www.teamwork.com

Great for larger corporate teams:

http://www.versionone.com/

 

Here’s a video where I discuss how you can create a happy team that delivers high-value work first, faster and on time:

I hope that you found this advice helpful and that it helps you to increase happiness and productivity in the workplace. This podcast episode was sponsored by Process Street which is a fantastic way to set up your standard operating procedures for your business, set up and design your checklists and manage your processes. We use it here at Rewired for ourselves and our clients, so it’s definitely worth your time.

Keep up with Rewired For Success on iTunes or on your favourite podcast app and please leave a review and hit the subscribe button, so you don’t miss future episodes of the show.

You can also follow me on Facebook for a useful back catalogue of previous podcasts and helpful posts that focus on ways to help you scale your business and rewire it for success.

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How To Scale Your Business Without Niching Down http://rewired.co/scale/ http://rewired.co/scale/#respond Tue, 01 May 2018 07:05:28 +0000 http://rewired.co/?p=816 The post How To Scale Your Business Without Niching Down appeared first on Rewired.

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In this week’s podcast episode, I interview Jennifer Barcelos (CEO) and Sandy Connery (COO), co-founders of Namastream Software.

Jennifer Barcelos is an attorney, a change maker, a mother and an entrepreneur. She is the co-founder of the Namastream Software platform and the Soulful MBA  school and community. Jennifer is also the co-founder of Three Degrees Warmer, a climate justice non-profit organisation. Prior to her journey into entrepreneurship, Jennifer served as a Gates Public Service Law Scholar and received a graduate degree in Environmental Science from Yale.

Our second guest on this week’s podcast is Sandy Connery, the co-founder of Namastream Software, Soulful MBA, and Connectable Biz Software.  Following an incredible twenty-year career in footwear, Sandy sold her million-dollar brick and mortar retail business and clinic. She now brings her business experience to the online space, where she loves to create a community, teach and inspire other women to discover the freedom and impact they desire.

 

Key points from this week’s podcast episode:

 

  • How you can use Namastream Software as an educational platform to showcase your expertise in your particular field of interest, upload quality content and teach students online
  • Empowering women and teaching them how to build and sustain a profitable business
  • The advantages of working with clients remotely
  • Scaling a business by expanding your niche and going against the traditional teaching of ‘niching down’
  • Advice on managing your team, letting people go and designing strategic processes and systems to streamline important tasks
  • Jennifer and Sandy reveal how they use apps and tools such as Trello and Slack to manage tasks, employee duties and metrics
  • The importance of finding a tool that works for you and your team that will help scale your business
  • How Jennifer and Sandy used Pinterest to generate quality traffic that grew by 400% in several months
  • Understanding your ideal clients and how to create content that speaks to your target audience
QUICK FIRE ROUND

1. What is the one thing people fail at when they choose a new technology?

1. Jennifer advises that if you are starting to use new technology, you give yourself the time and grace to familiarise yourself with it as it can be quite intimidating at first.

 2. What’s your favourite technology and why?

2. Sandy reveals that her favourite technology is ConvertKit because it’s easy to use, it integrates with lead pages and Namastream.

3. What do you think is the next big thing in tech, and why?

3. Jennifer and Sandy discuss affiliate software and their mission to find an affordable, functional affiliate software that works for their business.

 

Important Links and Mentions from this Episode

https://namastream.com

https://www.soulful.mba

https://trello.com

https://www.pinterest.com

https://convertkit.com

https://slack.com

https://connectable.biz

http://threedegreeswarmer.org

https://processstreet.grsm.io/TorbenAnderson

 

Get in Touch with Jennifer and Sandy

If you would like to get in touch with Jennifer and Sandy or you want to find out more about Namastream, visit Soulful MBA to connect with the software, courses, community and their weekly podcast. You can also follow them on Facebook or join their Soulful MBA Facebook Group.

Here’s a short video where I talk with Jennifer and Sandy from Namastream about scaling your business without niching down:

This week’s podcast episode is sponsored by Process Street, a simple, free and powerful way to manage your team’s recurring checklists and procedures.

Keep up with my podcast series by subscribing to the show on iTunes or any other podcast app that you use. Please leave a review and don’t forget to follow me on Facebook.

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How Tech Abundance Can Be Magical http://rewired.co/tech-abundance/ http://rewired.co/tech-abundance/#respond Tue, 24 Apr 2018 07:05:36 +0000 http://rewired.co/?p=535 The post How Tech Abundance Can Be Magical appeared first on Rewired.

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Technology is continuously evolving and changing the world we live in. Our dependence on technology is apparent in everyday life, and it’s evident that the digital sphere is built to adapt, change and improve. It’s easy to forget how abundant technology has become and if we don’t evolve alongside it, we risk painting ourselves into a corner.

Many people assume that technology has limitations and I’m here to put those theories to rest. The financial aspects of technology are growing at an exponential rate, and this development will soon make almost anything possible, including the rapid scaling of your business.

Technology can be incorporated into almost every aspect of your business, and once you understand the power of it and just how abundant it is, you can begin using it to scale your business.

Let’s take a look at how you can use technology to scale your business:

 

1. Break your processes down

Many of you will already have a technology process, but it may lack the efficiency it needs to ensure the smooth running of your business. If your process is disorderly and challenging to follow, this can reduce the level of productivity in the workplace.

When it comes to using a technology process, I suggest breaking it down so that each team member knows exactly what they should be working on and what technology they can use to complete specific tasks.

An excellent example of this plan in action would be with a sales team that works with a specific sales process that takes them through the steps required to reach the stage of a proposal or the close of a sale. Think about the different technologies a member of the sales team will require getting their job done right. When they reach the proposal writing step, they can use a variety of writing applications to create documents such as Microsoft Word or Google Docs.

 

2. Plan for changing technology

One of the most common obstacles that people face when it comes to technology is the ability to adapt and migrate from one technology to the next. It can be difficult to transition between different types of technologies, but overcoming this fear is the first step towards becoming more technology agile.

My advice is to avoid committing to an annual subscription in the beginning. Instead, pay the monthly fee and test trial the application to see how it works and if it’s something you want to continue to use before you commit to it.

Invest in training your team if you decide to move onto a new piece of technology. People are the single and most important part of any business to invest in them, and you’ll soon reap the benefits.

 

3. Migrating to Cloud Software

As your company grows, you need to start thinking about using the cloud to store files and data. Although many businesses prefer to own technology and have it available on-site, it’s more beneficial long-term for you to use SAAS applications.

When you use cloud applications, you will save a massive amount of money because everyone shares the application and you don’t have to pay for things like instant upgrades or onsite consultants, etc.

Another great thing about cloud software is the fact that you can easily migrate your current application into the cloud and control and update it from there.

4. Keep it simple

If you have a new business or start-up, I would suggest that you try and keep it simple. Avoid looking into complex technology tools in the beginning and instead, start on something like Google Docs before advancing towards a more sophisticated program.

Sometimes, something as simple as a spreadsheet document works well. As you start to figure out what you need, it’s much easier to transfer into the next program or to use something like Podio.

 

5. Linking software together

So, you may be asking yourself why use multiple technologies if they can’t link and communicate with one another? Well, it’s easier than you think.

Here’s three ways you can link up your software technology:

  1. You can perform a quick search for software integrations to find out what applications your software can link to.
  2. Software such as Zapier will allow you to integrate different software very quickly.
  3. You can build your own software that will integrate technologies as required. Great sites for this are product hunt and sumo.

6. The magic of technology abundance

We may not have hoverboards or the ability to time travel, but that doesn’t mean that technology isn’t continuously advancing.

Dr John Storrs Hall developed the Utility Fog theory in 1993 which was based on the hypothetical collection of millions of microscopic robots that can build and replicate a physical structure. What was once viewed as science fiction has materialized with innovative technologies such as the 3-D printer.

Another example is the Alcubierre Warp Drive by theoretical physicist Miguel Alcubierre. He discovered a formula for a warp drive like the one you see in Star Trek, which is a method that allows people to travel faster than the speed of light. Since its discovery, scientists and other technological geniuses have discovered ways to suggest this theory is becoming increasingly possible.

 

How can you become a technology futurist?

A technology futurist is someone who can think about where the future of technology is headed. We live in a fantastic time of technology abundance and understanding the future path for technology discovery and advancement is very important.

A great resource for this is Peter Diamandis, who came up with the concept of the Six Ds which are described as being a type of chain reaction of technological progression to help you predict the future of technology.

The Six Ds are:

  1. Digitised – Everything can be digitalized.
  2. Deceptive – This stage refers to the period when we deny the development of technology due to lack of evidence.
  3. Disruptive – The existing market for a product is replaced or disrupted by the new technology.
  4. Demonetised – The process of lowering prices so that software and technology are cheaper and more attainable.
  5. Dematerialised – Individual physical products are removed so that the technology is more accessible and fits in the palm of your hand, for example.
  6. Democratised – This is the final stage when a large percentage of the population has access to the technology.

Important links and mentions from this episode

www.Pipedrive.com

www.Qwilr.com

www.Betterproposals.io

www.proposify.com

https://www.pandadoc.com/

www.podio.com

https://en.wikipedia.org/wiki/Alcubierre_drive

https://en.wikipedia.org/wiki/Ray_Kurzweil

Https://en.wikipedia.org/wiki/Utility_fog

The 6 Ds

 

Here’s a video where I talk about technology abundance and how magical it really is:

Head over to my Facebook group for useful advice and a back catalogue of all my previous blog posts and podcast episodes. I go live each week on a new topic and will be interviewing more great minds as part of my new podcast interview series.

Remember to subscribe to my podcast in iTunes or find it on your favourite podcast app; I’d love to hear from you so don’t forget to leave a review!

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How To 10x Your Content Marketing With Kyle Gray http://rewired.co/kyle-gray/ http://rewired.co/kyle-gray/#respond Tue, 17 Apr 2018 07:05:20 +0000 http://rewired.co/?p=422 The post How To 10x Your Content Marketing With Kyle Gray appeared first on Rewired.

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Welcome to this week’s podcast episode where I launch my new series of fascinating interviews with leading founders, CEO’s and CTO’s. This series is ideal for anyone who wants to take control of their business and rewire it for success.

In this week’s episode, I welcome my first guest to the show, Kyle Gray. Kyle is an entrepreneur and bestselling author who helps start-ups and small businesses grow with content marketing.

He has helped hundreds of entrepreneurs create scalable content marketing strategies for their businesses, by helping them create a compelling storyline that drives sales, growth, and engagement.

 

Key points from this episode include:

 

  • Kyle discusses his journey to success, which started with him working for a start-up (WP Curve). They provided WordPress fixes to small businesses, but their business really took off when they developed content and built their ‘story’ around helping businesses to grow (they went from zero to 7 figures in 3 years)
  • Kyle launched his own content marketing business, The Story Engine
  • How to make the connection between stories and scaling a business
  • Using compelling content to help drive sales and business growth, and the importance of setting up systems
  • Discovering how you can transform your story as an entrepreneur into influential content that speaks to your audience
  • The processes, people and technology that has helped Kyle scale his business
  • Why Kyle is considering expanding his team in 2018
  • Advice on how you can use technology and management tools to connect with your audience and enhance your strengths
  • The importance of interactive technology to help scale your business
QUICK FIRE ROUND

1What is the one thing people fail at when they choose a new technology?

1. Kyle reveals issues in the marketing world, including the overuse of automation via professional social networks such as LinkedIn. He also offers suggestions on how to overcome these issues, including the video email software BombBomb.

2What’s your favourite technology tool and why?

2. Kyle discusses his favourite technology tools and software programs including BombBomb. He also loves Zapier, which has made it easier for him to “Frankenstein” various software’s together to create functional systems!

 3. What do you think is the next big thing in tech, and why?

3. Kyle predicts the future of tech and speaks about the power of interactive content and chatbots to help build a broader audience and establish a loyal following.

 

Important Links and Mentions from this Episode

The Story Engine’s Content Strategy Quiz

Cloze

BombBomb

Zapier

Winning Strategies To Grow Your List With Lead Magnets

 

Get in Touch with Kyle

If you want to find out more about how Kyle can help tell your story and create amazing content online, visit The Story Engine, where you can enjoy a series of free articles and interactive quizzes.

His book, The Story Engine, outlines his process for making content marketing and brand storytelling easy and effective, so don’t forget to grab your copy today! Kyle’s also active on Twitter and you can follow him @kylethegray.

Here’s a video of my interview with Kyle where we talk about how to 10x your content marketing:

Head over to my Facebook group for useful advice and a back catalogue of all my previous blog posts and podcast episodes. I go live each week on a new topic and will be interviewing more great minds as part of my new podcast interview series.

Remember to subscribe to my podcast in iTunes or find it on your favourite podcast app; I’d love to hear from you so don’t forget to leave a review!

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Why Have A CTO Or Tech Function At All? http://rewired.co/tech-function/ http://rewired.co/tech-function/#comments Tue, 03 Apr 2018 07:05:46 +0000 http://rewired.co/?p=384 The post Why Have A CTO Or Tech Function At All? appeared first on Rewired.

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Nowadays, very few businesses have no technology. A technology function is an important part of your business and something you should invest in. So much so that some big businesses have almost forgotten what they do and how to service their customers. They are spending all of their time building their technology function in overdrive, and not focusing on their customers.

You need to be able to function as a business and you need the right technology to help you grow.

A CTO can help you with this.

What is a CTO?

As I have explained in more detail in my previous post – What is a CTO? – a Chief Technology Officer is someone who helps your business from a technology stand point.

They are the person who helps you to make the right investment decisions, at the right time, to make sure that your vision can be realised through your technology teams.

What is a Technology Function?

The moment you purchase a piece of software for your company you effectively have a technology function.

Here are 11 reasons why your business can benefit from having a CTO or tech function:

 

1. A CTO can help you get ready to scale

This is not only for small businesses or start-ups, big companies also need to scale. Whether it’s a new project, a change in the market, or simply growth – every business needs to scale. They need to change at some point and they need to be ready for that.

In order to scale you need to understand your technology function and make sure you can manage it effectively. Typically, a CTO would be in charge of that part of the business and be able to run this for you.

 

2. A CTO understands the long- term vision of your business

A good CTO understands your overall strategies, the roadmap of your company, and where it is you want to go. They will work closely with the business owners, founders, or co-founders of your business and that is important because you want that relationship to be as strong as it can be.

As soon as there is a change in terms of growth, or you need to understand your customers in a different way, you will need to be able to shift your technology. You will need to be able to change the way you are servicing your customers. We often get caught up in technology and forget about what is good for our customers and a CTO can help you avoid that.

 

3. A tech function can help you avoid PSS

PSS stands for Paid Software Syndrome. Particularly if you are a smaller company without an established tech function, people will often go out and randomly select software.

As the business grows you can end up with lots of different software that doesn’t join up, that is incurring costs, and you are not even using it! So, you must be careful about how you manage and invest in software. When you scale you don’t want your staff to be choosing software at random.

 

4. A CTO understands your processes

You can only select the very best software if you are choosing the software to manage and execute the processes that are running your business.

That could be to service a customer, or for internal use to manage your teams more effectively.

 

5. A CTO or tech function can manage your people more effectively

A CTO understands the people that you need for your individual tech function. They know the best ways for them to perform and the range of skillsets that you need.

Whether you have hired staff internally or you have outsourced, or both, your CTO should have a clear overview of your tech function. They should be documenting the skills you need to scale your business.

 

6. A tech function is all about managing your software

This is the key part to people – process – technology. You want all your software to be managed. You want this because your technology is part of the DNA of your company and you need to be able to know what you’ve got and how to manage it at any one time.

A good CTO will have a register of all the software that you have implemented at any one time. This is a great way to manage certain aspects later on and will save you money, especially when software is no longer needed.

7. A CTO can help your business run in a super lean way

Super lean means your CTO is constantly looking for ways to save you money. This includes using software that runs lean; cloud software, software as a service, and online software that people can operate easily. Your business should be looking to run on all of these, especially in the early days.

As your business matures security may become a feature and you may think about this differently, however, many web applications nowadays are secure and there are multiple ways to secure them using valuable authentication methods. The days of owning everything and having to have large servers on-site no longer exist, there are numerous, smart ways to buy cheap, effective software that can be used by a small business and then used to scale up.

Of course. if you develop your own software or you need a specialised program this is also a key part to having your own personal tech function run by a CTO.

 

8. A tech function can save you money

Your CTO should be looking to save you money constantly. Whether that is to see if users have left and no longer need a licence for software or maybe your processes or the way you interact with customers has changed and you no longer need a certain type of software.

A CTO should be constantly looking for ways to improve your technology to make it faster and better.

 

9. A CTO has a real time view of your business architecture

This means the overall landscape of your tech function, all the software you have, how it interacts, who connects in to it and how it looks currently.

A CTO can offer you a clear view of an architectural diagram that constantly says how your business is set up. They can discuss this with you and explain the current landscape at any time.

 

10. A CTO understands your technology but doesn’t need to know all the details

A CTO can know why you bought a piece of software and what it is that you need, but they don’t need to know every single piece of information about that software. Why is this important? Because software changes all the time.

What is more important is the part of the software you use and how you use it. For example, a CTO understand that you need a database to make reports but how you implement that will change from time to time. They understand how you can upgrade, scale, and acquire the next piece of relevant software.

 

11. A CTO has an innovative mindset

There is an abundance of great technology out there. This should seem inspiring to you and your CTO. You should not be left thinking that there is anything that can’t be bought or built for you. A CTO can help you create the most effective tech function for your business and your vision.

At times, your customers may think of unique methods for servicing their clients, a great CTO will go out and research what can be done and help you to deliver a better service.

 

In Conclusion

A CTO and an effective tech function can help your business to run smoothly and prepare it for growth. They will shape the direction of the business through technology, both now and in the future, and help you to run super lean to save you money.

For advice on what to look for when hiring a CTO take a look at my previous blog post – What To Look For In Your CTO.

A CTO will appreciate the core values and vision of your business, and they will understand you.

Here is a video where I am discussing how valuable a CTO or tech function can be:

Head over to my Facebook group for helpful advice and a back catalogue of all my blog posts and previous podcasts. I go live each week on a new topic.

Please also subscribe to my podcast –

here’s the link to Itunes and you can also find it on most other podcast apps. I’d love you to leave a review!

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